Getting Started in Forex Trading Strategies

Written in a straight forward and accessible style, Getting Started in Forex Trading Strategies is a highly visual guide to foreign exchange trading that introduces you to the Codex Method-a proven process that allows you to tailor a trading strategy to your own personal preferences.

Divided into four comprehensive parts, this reliable resource opens with a brief overview of traditional FOREX strategies. From here, author Michael Duane Archer outlines his own personal codex-as he guides you through the process of developing yours-and reveals how to use this approach to make, monitor, and exit a trade. Along the way, Archer reveals the best ways to implement your strategy and discusses the importance of consistently keeping trading records.

In his previous book, Getting Started in Currency Trading, Archer set a solid foundation for trading the currency market by illustrating how it operated. Now, with Getting Started in Forex Trading Strategies, Archer goes a step further by showing you how to cultivate a personal trading strategy that will allow you to succeed within this dynamic environment.

 

Investing Online For Dummies 5th Edition

Everybody talks about it—how much you can save, and earn, when you start an online investment program. If you’ve decided you’re ready to find out what all the excitement’s about, you’re in luck.

Investing online For Dummies has been completely revised and updated with the latest tools, Web sites, rule changes, and tips that can make online investing easy and profitable. To be a successful online investor, you need to know your way around the Web and you also need to understand something about investments.

Investing online For Dummies can help you make sound financial decisions by: Outlining basic investment fundamentals Explaining how stock options work and helping you determine the value of your employee stock option plan Pointing out costly traps and ways to avoid them Directing you to resources that provide information you need and helping you make sense of it Showing you how to use the Internet to become a savvy investor.

This 5th edition of Investing online For Dummies provides clear instructions and sample illustrations, taking you from the basics of online investing to making your own online stock transactions to purchasing bonds online.

A few of the things you’ll discover: What’s important in an online brokerage and how to locate one that meets your needs, How to find Internet resources that help you select mutual funds, How to use stock online screens to find investment candidates that will move you toward your financial goals Where to look for direct stock purchase and ShareBuilder plans that let you invest online for as little as $25 a month, How Internet tools can help you analyze and choose stocks and bonds, The secrets to paying the lowest commissions when trading online. There’s so much information available on the Internet that you can easily feel overwhelmed.

Investing Online For Dummies leads you through that maze, showing you how to get started, what you really need to know, where to go online to find it, and how to get the process underway. When it comes to choosing which cruise to take to celebrate your success, however, you’re on your own!

 

The Seven Deadly Sins of Investing: How to Conquer Your Worst Impulses and Save Your Financial Future

The 7 Deadly Sins of Investing suggests that most investors would greatly improve their performance if they weren't driven by greed, lust, pride, gluttony, anger, envy and sloth. Full of real-life stories, this book offers readers advice on how to identify and then minimize sin, while maximizing returns and managing their portfolio like a pro.

 

Marketing Insights From A To Z - Philip Kotler

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it.

He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department.

This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business.

Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.

Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

 

The Mathematics of Banking and Finance

Throughout banking, mathematical techniques are used. Some of these are within software products or models; mathematicians use others to analyse data. The current literature on the subject is either very basic or very advanced.

The Mathematics of Banking offers an intermediate guide to the various techniques used in the industry, and a consideration of how each one should be approached. Written in a practical style, it will enable readers to quickly appreciate the purpose of the techniques and, through illustrations, see how they can be applied in practice. Coverage is extensive and includes techniques such as VaR analysis, Monte Carlo simulation, extreme value theory, variance and many others.