Building Your Business with Google for Dummies
The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day.
Written by a veteran For Dummies author working in cooperation with Google, which will help support the book.
From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers.
Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them.
Complete Idiots Guide To Finance And Accounting
You're no idiot, of course. You hire and manage talented people, carry out your daily tasks with grace, and even find ways to shine under deadline pressure. But when it comes to finance and accounting, you feel like you're in the red.
Don't throw in the towel yet! The Complete Idiot's Guide to Finance and Accounting helps you create a budget, manage a payroll, and develop a financial management–from the perspective of a nonfinancial manager.
Cost Reduction and Control Best Practices
Cost Reduction and Control Best Practices provides financial manages with no-nonsense, balanced, and practical strategies that are being targeted and used nationwide for controlling costs by thousands of companies in areas such as human resources, compensation, benefits, purchasing, outsourcing, use of consultants, taxes, and exports.
These best practices are based on the trenches experience, research, proprietary databases, and consultants from the Institute of Management and Administration (IOMA) and other leading experts in their fields.
Building the Knowledge Management Network
A complete set of best practices, tools, and techniques for turning conversations into a rich source of business information. Many organizations are now recognizing that the untapped knowledge of their members can be used to benefit every aspect of their business, from making smarter and faster decisions to improving products and efficiency.
This book offers a clear-cut road map for building a successful knowledge management system to capture and fully exploit the knowledge exchanged in conversations.
Written by two of the foremost experts in online communities, this book covers a set of best practices, tools, and techniques for using conversation and online interaction to provide affordable and effective knowledge-based benefits and solutions.
With a unique and invaluable perspective, the authors offer guidance for collecting, capturing, and cataloging knowledge so that it can be used to improve efficiency and reduce costs in areas ranging from internal procedures through customer relations and product development.
This book provides step-by-step solutions for developing an effective knowledge network, including how to:
- Formulate strategies and create action plans
- Select the right tools for peer-to-peer networks, interactive communities, and events
- Work with legacy systems
- Train staff and stimulate participation
- Improve productivity and measurement criteria
- The companion Web site contains templates, checklists, a discussion board, and links to software.
The 22 Immutable Laws of Branding
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts.
And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.